On November 3^rd, the 104^th canton fair third phase exhibition unveiled in Guangzhou pazhou exhibition hall. Under the background caused by financial crisis, like the rapid decreasing of external demands, slowing down of world trade, China's Exports pressure increase, foreign trade enterprises’ exports falling into difficulty and so on, this canton fair also had its special significance. By establishing environmental protection brand, Guangbo indeed was popular in this canton fair.

Environmental protection concept took leading place

It is reported, this canton fair coveres a total area of 1.115 million square meters. Overseas purchasers are accumulated to be 174562 and export volume of business is accumulated to be31.55 billion dollars. It has reduced nearly 6 billion dollars, compared with those of the same period last year, that was, 37.45 billion dollars of the 102th canton fair. However, in this canton fair, aiming at people’s daily necessities, through optimizing the design and supervising quality, Guangbo has gained a great achievement on trading volume.  

 “Stone paper?” “Yes, that’s our company’s new product. Using stone paper as raw material, this kind of paper has the features of waterproof, firmness, uninflammability and so on.”At Guangbo’s open booth, such conversation became a unique scenery, becoming common occurance. According to the worker’s introduction, stone paper use stones which are made into powder as the main raw material. Making paper without chopping tree is very environmental. Based on stone paper’s characteristics of toughness and waterproof, Guangbo developed series products. Many foreign clients showed strong interest in stone paper goods bags, among the environmental series products released by Guangbo.

Crisis consumption

Guangbo gained notable results in this canton fair. Compared with the former years, the number of clients does not decline but rise, even the company’s samples also are out of order. However, the staff told the reporter, in face of financial storm, in the aspect of choosing and buying the products, clients obviously inclined to low price. Their demands of high grade products significantly decreased, like albums with high-grade gift package in Christmas, consultative clients became less this time, while some products of low price and environmental protection were very popular.

According to the characteristics of European and American clients’ crisis consumption, Guangbo had psychological preparation, timely transform products, release stationery products with low price and high quality. Due to novel style, wide use, and implementing par sales, they are deeply loved by clients. At present, in this exhibition, many overseas clients have showed that they’ll have further negociation in Ningbo.

One thing is worth mentioning, unlike many enterprises only catering to European and American markets, as early as the preparatory stage of exhibition work in this canton fair, Guangbo clearly requst the business personnels, vigorously expand rising Middle east and African markets. Such strategy let Guangbo gain a lot in this canton fair.

Wang Liping, president of Guangbo Group, said, “For Guangbo, the weak pattern of current global market is not really a bad thing. Financial storm lets foreign clients more carefully face the potential risk. Those sound operating chinese enterprises will become their first choice. Guangbo’s brand advantage in stationery area will also manifest, especially government’s tax rate up-regulation on products like volum some time ago, even strengthen enterprises’confidence in spending this winter.”